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Predictive analytics may also help small businesses create highly personalised choices. Sway identified high-risk prospects who hadn’t engaged with the brand for an prolonged time frame and created a “We Miss You” marketing campaign. It lured laggard customers with a 10% or 15% discount or free transport based mostly on earlier shopping for habits. There … Read more

One other necessary idea is complexity of your evaluation. Easy analysis is what we do very often. We take a look at one single intervention, it is well defined, there could also be an outlined small target group, and there’s a transparent causal relationship between the intervention and the outcomes, often through controlled trial analysis. … Read more